Hi, it’s me Fi!
Where profit and purpose meet
I'm a champion of business as a force for good, and of understanding how your profit and your impact fit together. My clients and I take small, mighty steps towards improving their businesses, I'm no hustler. I'll be by your side while you build a sustainable, healthy, profitable business that will do great things. I want good ideas to succeed. Good in every sense of the word. An idea that works and gives back.
Fiona Johnston Chartered Accountant
I’m an accountant who’s all about impact, not just a bean counter.
With twenty years of experience, I've seen the wins and challenges of hundreds of businesses. I've worked in craft beer, organic food, and beverage, tech, construction, design, and more. I relate to my clients on a human level because I genuinely care about them. It's why most of my new clients come to me through recommendations. I make a difference.
When I'm not working I'm hanging with my dog, listening to live music, singing with my rad choir, and soaking up the company of friends and family. I've never met a red wine or a cheese I didn't like, and I love supporting Australian-owned and made products and produce.
Small business is really important to me. I've loved it with every fibre of my being for as long as I can remember. Sustainability, empathy, and the power of business to change the world are more than just footnotes to my career. They're everything. I've seen it with my own eyes and good business lights me up.
Why Peach?
My business idea started to take shape on a weekend trip to the Grampians in the winter of 2010. I was with some rock climbing friends who took me for afternoon tea to Mount Zero, a biodynamic olive grove. I was fortunate enough to meet (the incredible) Jane Seymour, the founder and pioneer of Mount Zero Olives. A poignant conversation with Jane was the conception of Peach, and Jane my first client.
I'm lucky enough to sit on the board of Mount Zero ten years on.
Given that the idea formed in an olive grove, my business needed a name that encompassed my deep love of sustainability. Peach popped into my mind in the middle of the night and that was it. When I asked my pal Jennine from Red Mullet Creative to design my brand and she reminded me that she had grown up in a peach and cherry orchard? It was one more sign that I was on the right path. The hand drawn illustration she created of the peach tree to the right of these words was like seeing my vision in real life.
Peach was born, and I will forever be known as Miss Peachy. A name I'm happy to wear.
