Good Money Club

Where female founders make money & impact

Female founders are not earning enough for our efforts.

We’ve been told our whole lives that asking for money is greedy, that talking about money is impolite, and that we can only make more money by working harder. None of this is true. When we feel good about money, when we leverage our value rather than our labour, we make more money.

When money feels safe we make more.

I’ve been working with female small business owners for 24 years, and there’s something I know for sure. When women feel safe, they grow. They grow their businesses, bank accounts and impact.

Female business owners are more courageous when they are supported and surrounded by female founders. They make bigger, bolder decisions when they have women beside them.

And, when money feels fun and easy, female businesses are more profitable.

When shame and judgment is gone, women can make and manage large amounts of money.

I’ve been listening to female business owners talk about their money frustrations and stressors for decades, and taken on board their incredible insights. And I’m doing something about it.

  • I’ve created a space for money to be fun and wholesome,

  • A place for women to upgrade their money psychology and financial literacy,

  • It’s education, motivation and conversations like you’ve never had before,

  • Money can be easy and fun, when we do it together. 

Good Money Club is a digital space where you’ll get comfortable asking for, spending and making money. It’s education, coaching, conversations and community.

In the Good Money Club, You won’t just learn about your numbers, you’ll make more money.

Winging it and learning as you go can be a great way of approaching small business. But money and finance isn’t an area of business where winging it works well. You see, we’re often unaware of our own money stories and how much they affect our businesses. Making and managing your money are definitely things you can learn, but it’s so much easier being shown how by an expert.

When you join the Good Money Club you will:

  • Increase your financial literacy,

  • Upgrade your money psychology,

  • Learn to manage your money,

  • Increase your prices and value,

  • Increase your take home pay and profit,

  • Make bolder money moves you’re proud of,

  • Make, spend and keep more money,

  • Build your profit bank account and cash reserves,

  • Create a bigger impact on yourself and your community.

Do you want to feel…

  • Safe and comfortable with money?

  • Brave and courageous with money?

  • In control and informed with your money?

  • Generous with your money and wisdom?

The Good Money Club is what you need, and you are invited.

Good Money is for you if…

  • You are a female+ solo or small business owner with a team,

  • You are purpose or impact led and want to make money too,

  • You want to grow your business, your revenue, and your profit,

  • You want to get comfortable with money and open to coaching.

We want passionate, generous female founders like you in this Club.

What’s Included in the Club

  • ✺

    Financial Education

    Our business changing financial education, Get Financially Fit, is included in your club fees. Get financially literate, upgrade your money mindset and so much more.

  • ✺

    Weekly Live Zoom Sessions

    We meet every week in Good Money Club on Zoom. In these small group sessions you’ll work through different exercises, ask questions get support and start making more money.

  • ✺

    Practical Money Tools

    Education is great, but actually using it in your business is better. We’ve created the best tools to manage your money, plan your finances and stay on track. You’ll use them daily.

  • ✺

    Community

    You don’t need to do business alone, or with people who aren’t your people. We attract purpose led, community minded founders. You’ll meet weekly on Zoom and in our facebook group.

  • ✺

    Accountability

    We know that you want a great return on investment in this program. We make that happen by holding each other accountable in this club. You’ll set weekly and quarterly goals.

  • ✺

    Quarterly Money Challenges

    Every three months we do an intensive money challenge that sets us up for the following season. This is a 3 day live and interactive program where we invite new members in to.

When women feel safe, they grow. We build safety with money by taking small, safe steps that grow our capacity. 

What we know about women and money

  • We don't trust our decisions

    So many of the women we’ve worked with are intelligent, talented, driven and purpose led. They have incredible businesses, products and services. But they don’t trust themselves to make wise money decisions.

    It’s no wonder. The accounting and finance profession has done a terrible job of increasing our financial literacy or money confidence. It’s so much easier to back yourself when you have that foundational financial knowledge in your tool kit.

  • We play small with money

    Female founders are not making enough money. We are undercharging and underpaying ourselves and letting our fear get in the way of making money moves. This kneecaps our income and impact.

    Women do things differently to men. We do best when we are together, supporting each other and lifting each other up. Nightclub bathroom, anyone? When we have women cheering us on we can make and manage large amounts of money well.

  • Money feels stressful and hard

    So many female founders tell me that they find money incredibly stressful and hard. They’re good at so many parts of their business but money feels like a nut they can’t crack. Out of reach and unsafe.

    This comes from a lifetime of socialisation that women are bad at money (we’re not). You might think you’re bad at maths or that it’s hard to make money (not true). It’s incredible how business can shift when money is allowed to be fun and easy.

Did those insights ring true for you? You’re in the right place. Generous, impact led female founders are our people.

How we roll at Good Money Club

Financial and business education is where we start, money psychology is how we grow, and collective bravery is how we make money.

We want to help you move beyond financial education to financial action. We don’t make money by knowing, we make money by doing.

In Good Money Club we support each other to make smart, brave money decisions that grow our businesses, our money and our impact.

We build comfort and safety with money by trying new things and growing our bravery as we build capacity. Together.

You’ll be amazed at how good it feels to make money while supported by Fi and a group of savvy, generous, good women.

Together we can achieve anything, starting with growing our bank accounts, then using our money and influence to change the world.

Women are braver when they’re together. In this club we encourage each other to make wise, bold money moves.

Who am I to teach you about money?

You probably haven’t met anyone quite like me before.

I’m Fi Johnston, a Chartered Accountant who’s all about impact. Words and numbers are both my jam. I’m a creative, passionate and kind business and finance strategist who makes people feel differently about money. I’m the Founder of Peach Business, an investor and multiple business owner, a money and business educator and speaker, strategist and coach, and I’m obsessed with small business. I’ve invested more than 20 years exactly where I always want to be: in small business.

I am a communicator, teacher and space holder. I make my clients feel safe with money and allow them to trust their financial decisions. The way I teach about money and business feels easy to understand and put into practice. My members tell me that when I talk about money it just hits different.

My methodology for money management and business strategy has been implemented by hundreds of business owners just like you.

No one loves small business more than me. We can change the world.

I believe the way we feel about money is the key to making more of it. Want to know if I’m right? Come and see for yourself in the Good Money Club.

Inclusions |

Inclusions |

Your Good Money Club fees are packed with transformative inclusions:

  • 6 months in a small group environment,

  • 6 months of weekly live group sessions to learn and take action,

  • Easy to use templates and shortcuts that save time and money,

  • 6 months access to Get Financially Fit, our flagship program

    • on-demand video and audio lessons,

    • custom workbooks and worksheets,

    • present your business plan to the group or sit in the hotseat,

    • access via desktop, tablet or smartphone (it’s Kajabi),

  • Quarterly money and impact challenges to help drive and motivate you. Doing this as a collective feels amazing and fun,

  • Facebook group to connect with your new business besties,

  • Accountability and space holding from Fi and the community,

  • Supportive and encouraging environment of femme founders.

All this for $600/month for 6 months.

The educational themes (Get Financially Fit)

  • Financial Literacy

    Understanding how to read your financial statements and get clear about how they interact with your business activities.

  • Money Mindset

    Uncovering your beliefs about money so you can reframe them, and add healthy money behaviours to your routine.

  • Business Planning

    Using tools that are intuitive and easy to use, you’ll map out the financials of your business for the next three years.

Did you come here looking for Get Financially Fit?

I launched Get Financially Fit in May 2020 and have had 100+ small business founders through the doors. It’s an incredible program that increased the financial literacy, upgraded the money psychology of, and improved the money skills of every student. But I want to do more than that. I want to be by your side while you stretch yourself and take big steps. I want to be the voice in your ear and the face on Zoom every week for 6 months while you take what you’ve learned and implement it. I can’t do all of that in 10 weeks, but I can do it in 6 months. That’s why I created Good Money Club - it’s Get Financially Fit education + coaching + community.

  • Stitch Strategy

    I’m walking away with much more than a spreadsheet. The way I approach my work, how I see my business, and what I’m capable of feel much more grounded and confident.

    Jaye Heraud, Stitch Strategy

  • The most transforming 10 weeks in my relative new biz since I started. So many pearls of wisdom, welcomed honest and gentle #truthbombs Forever grateful.

    Alicia Woods, Marketing with A

  • So many pearls of wisdom and ah-huh moments! Thank you Fi for creating this space for us to process our money mindsets and actions. It’s been transformational.

    Sherona Parkinson, Humble Sampler

  • The money part of running a business always scared me and I often turned a blind eye. Not anymore! I even managed to move my biz out of home which I couldn’t have done without this course with Fi.

    Kristy Tull, Fox and Ramona

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What we focus on in the Good Money Club

  • Money Psychology

    How you think and feel about money is the door to making more. Building money safety and comfort is key.

  • Money Making

    The biggest factor of money making is price. Putting quality offers into the world builds your money making skills.

  • Money Management

    Money management skills leads to great decisions and money confidence. You can feel in control of your money.

  • Impact Making

    Making more money means more generosity. We’re here to make money and a positive impact on the world.

When money is free of shame and judgement, we make more money.

What our members say about our program.

My members felt so much more confident, in control and energised about their businesses after doing this program.

Managing your money is an essential skill for a business owner, and poor cash flow is the biggest cause of business failure. Learning to manage YOUR money will completely change the way your business operates.

Putting you in the drivers seat will allow you to make more profit, have money in the bank when you need it and feel great.

You can get comfortable asking for, spending and making money with us.

Our alumni are purpose led women like you.

We have members from so many industries:

  • Copywriters & photographers

  • Designers and web designers

  • Agency owners

  • Clothing businesses (plus size bebe)

  • Healers, health and wellness

  • Coaches and consultants

  • Food and beverage legends

  • Hairdressers and stylists

Over 100 founders have passed through these doors and we love them all.

What happens in the Good Money Club

  • Education

    You get access to Get Financially Fit, our 10 module flagship education program.

    • Get in the driver's seat of your money:

    • Financial Literacy and Smarts

    • Money Mindset and Psychology

    • Money Management and cash flow

    • Pricing strategy and revenue streams

    • Financial and profitability modelling

    • Setting and smashing financial targets

    • Creating financial roadmaps that guide your financial decisions

    You are now responsible and equipped for your money strategy. You are in control.

  • Motivation

    Motivation is hard to maintain as a small business owner. The best way to stay motivated is showing yourself you’re making progress towards your goals.

    We help you set bold goals and how to make them possible. Then the group holds you accountable while cheering you on. Squad goals.

    Quarterly money challenges to help drive and motivate you to make money moves that grow your business and confidence. Doing this as a collective feels amazing and easier to achieve.

    Our motivation grows as we make bold money moves and hear “yes” then keep going.

  • Conversations

    Talking about money feels awkward. We’re changing that, one group session at a time.

    We meet weekly to talk:

    • Money Psychology (Safety )

    • Money Making (Bravery + Fun)

    • Money Management (Wisdom)

    • Impact Making (Generosity)

    Talking about money is how to get comfortable making it, asking for it and spending it. We make money wholesome.

    Let’s start thinking about money as a tool to create the world we want to live in.

Shanny Fitzgerald, of Wild Spark Copy

“Fi knows her ass from her BAS.

This superstar is one helluva’ game changer. I knew that this was going to be one of the most valuable investments I'd ever make in my business - and the experience lived up to my expectations. Fi knows her BAS from her ass, and helps you understand the motivation behind your financial habits. Her ability to explain difficult financial concepts in easy to understand language is mind-blowing. Fi is sharing her talent and expertise with the world to make it a better place. If you want a finance education that is clear, jargon-free, and purpose-led, you can’t go past this. You won’t regret teaming up with this powerhouse. .”

In this club you’ll meet femme business owners who are disabled, neurodivergent, from a range of ethnicities and birth countries, ages, genders, level of business maturity and size. You are welcome here.

Your investment

New Member

$600/month for 6 months

  • 6 month commitment + container,

  • 6 months of weekly live sessions,

  • 6 months access to Get Financially Fit online program,

  • Quarterly money challenges,

  • Every new tool that we create while you’re a member is yours,

  • female and femme clients only,

  • this option is for brand new members to the club. Hi! Once you’ve been in the Club for 6 months you can move to the alumni membership if you choose to.

Peach Alumni

$300/month no commitment

  • Stay as long as you like

  • Weekly live sessions

  • Ongoing access to Get Financially Fit online program,

  • Quarterly money challenges

  • Every new tool that we create while you’re a member is yours,

  • female and femme clients only,

  • this option is for clients who have previously done our Signature Program or Get Financially Fit. We are so excited that you’re here so we can keep supporting you :)

Feeling awkward about money is not helping us reach our potential

Fi being awkward ☝🏼

Talking about money is how to get comfortable making it, asking for it and spending it. Making bank, in other words.

I think it’s time we started seeing money for what it is: a tool to create the world we want to live in.

In the Good Money Club, we make money feel wholesome and good. This is a very special space (with a spot for you in it) where we get money out of the shadows and into the light.

The best thing about business ownership is its ability to create, mold and influence the world we want to live in. We need money making and money management skills, to survive in small business.

I want your business and money to be flourishing, so you can keep in businessing, and reach your earning and impact making potential.

I already believe in you. And you are invited to this club.

Business ownership doesn’t have to feel lonely. There are some excellent women in this community just waiting to meet you. Hi!

What other female founders say about our group programs:

Empowering

I'm ready.

I'm Financially Literate.

My whole business has changed.

My revenue has tripled.

I paid for a trip to India with my profit.

I went on a health retreat paid by my business.

I always pay my BAS on time now, and it feels good.

Empowering I'm ready. I'm Financially Literate. My whole business has changed. My revenue has tripled. I paid for a trip to India with my profit. I went on a health retreat paid by my business. I always pay my BAS on time now, and it feels good.

Fi made me feel supported.

My approach to money is different.

I've doubled my prices and no one batted an eyelid.

Money stress is gone.

Now I pay myself a great wage.

When Fi talks I want to listen.

Money makes sense now.

I thought I was bad with money. I'm not.

My confidence has soared.

Fi made me feel supported. My approach to money is different. I've doubled my prices and no one batted an eyelid. Money stress is gone. Now I pay myself a great wage. When Fi talks I want to listen. Money makes sense now. I thought I was bad with money. I'm not. My confidence has soared.

  • I had a complicated relationship with money and was chronically undervaluing my skills. You will have no choice but to believe in yourself. There's no shame or judgement.

    Nyree Slatter Speech Writer

  • You have completely changed my view of business, finances and profit. I’ve been in business a long time, and I’ve never been able to view my fiancé’s like this before.

    Leesa Maree Geere, Leesa Maree Creative

  • Proposals are no longer angst-ridden, because of the work we did on Money Mindset. I now understand the value I deliver and my prices reflect that.

    Jane Del Rosso, The Business of Food

  • As a community organisation, we want to grow sustainably, and the program armed us with a new toolkit. Thank you, Fi, for your compassionate wisdom.

    Same and Chloe, A Plus Market

  • I wish this course was around years ago! It’s a must-do. Fi is incredible generous with her knowledge.

    Rachel Hollier, The Design Cure

  • Get Financially Fit has helped me to get in tune, in control, and left me inspired.

    Bec Strahan, Petite Marguerite Design

  • If you're like me numbers and finances can be confusing and boring and just make you feel like crying. Fi delivers the info in a really simple way.

    Michelle Sokolich Show and Tell Video

  • I now pay myself a decent wage and make a quarterly donation. A nice holiday and a business trip overseas purely thanks to the program.

    Shelley Husband Crochet

Still want more of the nitty gritty details of how you’ll make more money? I love it.

Fi with Get Financially Fit alumni Rasha from Beite e’Shai (tea) and Ella from Elvies Studios (hair)

What’s included in the online education (Get Financially Fit)

  • Pricing calculator and pricing strategy,

  • Healthy money mindset and behaviours,

  • Your own 3-year financial forecast and business plan,

  • Clarity about your business goals and how to achieve them,

  • Learn how to make your business profitable forever,

  • A practical tool to manage your cash flow every week,

  • Financial literacy and the tools to improve your finances,

  • Financial monitoring tool to stay accountable to your goals,

  • Deeper connection to your purpose and impact.

Lisa Reiner, of Curvature Clothing

“If you are tired of the stress, anxiety and loathing that comes from managing the finances of your small business. This is the remedy.

I arrived to this program with so much shame and was met with so much acceptance. I never felt judged. Without wanting to sound hyperbolic, this course has truly changed my life. The insights, strategies, tools, thought provocation and results has been the best investment I have made in myself and in my business. I was feeling completely anxiety ridden, laced with a huge amount of embarrassment for the state of my businesses money and finance situation. I now feel a genuine sense of control and optimism which has taken such enormous pressure off. In summary, I feel relief.

Our Guiding Principles

  • Money Safety

    When women feel safe, they grow. They grow their businesses, money and impact.

  • Money Bravery

    Female founders make bolder decisions when supported & surrounded by women.

  • Money Fun

    When money is fun and easy, female businesses make and manage money well.

Cat Townsend, of The Good Alliance

“I doubled our revenue AND halved my workload.

I've worked with quite a few coaches over my years in business, but I can honestly say that Fiona has had the most profound impact in the shortest amount of time. In one session she identified changes in my business that doubled our revenue AND halved my workload. But to focus only on the results, wouldn't tell the whole story. Without the compassion and genuine interest that Fiona showed in my business, I would never have found the courage or determination to make the changes required. Working with Fiona has been the best investment I've made in my business.”

Meet the Founding Members

FAQs

  • The club is currently closed for enrolment. We’ll release some spots to the waitlist (join blow) in April 2024 and the next big intake will be in June 2024. This is when we’ll run the next 3 day Good Money experience so you can see if the club is for you before you sign up for 6 months.

  • The Good Money Club is for female+ business owners. It is best suited to a solo or small business owner (up to a team of 10) who wants to grow their business, revenue and profit. The size of you revenue or business doesn’t matter as much as your intention to grow. You might be afraid or overwhelmed or confused about money now. And you’re ope and ready to be supported to change the way you eel about money and start making and managing it.

  • You may have seen my documentary Lifting the Curtain, where I interviewed female business owners and asked questions about money and business. I learned so much from those interviews about what women need to make money and it is all here in the club.

  • The minimum commitment is 6 months. This much time allows us to work through the knowledge you need, and also for Fi to be by your side while you implement your learnings. Once you’ve spent 6 months in th eclub you can stay on as an alumnimemer as long as you like with a reduced monthly fee.

  • You sure can. I’ve created the Good Money Club Challenge for you to come and experience what the club will be like. It happens on 27, 28 and 29 Feb and is $220. You’ll get the whole amount credited to your Good Money Club fees if you decide to join. It’s a no brainer.

  • The Good Money Club is the new membership model of Peach Business Management. As part of the membership, you get access to the Get Financially Fit modules, as well as an extended support period so you can have Fi right by your side while you implement your learnings.

  • We have four themes that we cycle through in the Club. Money Psychology, Money Making, Money Management, and Impact Making. The sessions will include short exercises, lots of talking, Q&A, coaching, hot seats and more. They will be money conversations like you’e never had before.

  • We meet weekly on Mondays 11am and Thursdays at 12:30 EDT. We have no more than 20 people per live session and will be offering spots to our Thursday session in April 2024.

  • All sessions are recorded and made available shortly after the live. You can complete the program without ever attending a live session, but this would be a shame! The live sessions are when you can ask questions, integrate what you’re learning and get to know the other participants. Showing up each session is also a great way to be accountable to yourself and make sure you complete the work. You can float between the two weekly session times if you need to.

  • The Club fees include weekly small group sessions, and if you come regularly you will get lots of coaching and support from Fi. Club members can but 1:1 sessions with Fi as an extra cost, and this is be the only way to work with Fi outside of her Signature 1:1 Program.

  • I’ve been working with small business owners for more than 20 years, and you’ll get some of the best tools and templates I’ve created. These include:

    • Financial Health Check

    • Cash Flow Manager

    • Pricing Calculator

    • Revenue Mapping

    • Profit & Loss Forecast

    • Impact Mapping

    • Financial Monitoring for the next three years

    • Lots of editable pdf workbooks to help you articulate your money mindset and set your intentions for the future.

    There will be new tools and templates developed all the time and you get access to anything created while you’re a member (on to of the above).

  • You’ll be using them in your business straight away. This can have a huge impact on your money making over time, and can be very simple to put into practice.

  • No matter what your technical ability with numbers and spreadsheets and money, you can get so much value from the club. Making money is about how you think and communicate, not about spreadsheets and bookkeeping. Some members love spreadsheets and others don’t, and I try my best to give everyone lots of value and help them make money. This is not a cours about accounting, it’s a program and an experience about making and managing money.

  • Hello, high achiever. The GoodMoney Club has everything you need to get financially literate and comfortable with money. It has the tools and support to help you make more revenue and profit. The group sizes are small so you’ll get lots of attention from Fi. You can upgrade to have 1:1 sessions with Fi, or upgrade to the Signature Program when you’re ready fr the next level.