Lifting the Curtain: A documentary to find out how female founders think and feel about money.

The documentary

Fi has worked with small business owners for more than 20 years. She’s found that most small businesses are not making enough money for the effort we invest, and wants to understand why.

“Business owners start with so much passion, drive and purpose. We’re seeking freedom, creativity and to be a difference maker. But so many of us have issues with money that lead to overwhelm and inaction. 

I’m so frustrated by this. I see so much potential for female business owners to make more money and impact. I know they can change the world, starting with their communities and rippling from there.

I want to understand what is in the hearts and minds of small business owners when it comes to money and business.”

We interviewed female small business owners to find out what’s going on in their minds and in their bank accounts. We ask the questions that no one else is asking, so we can dig below the surface on this important topic: Money.

Come with us as we lift the curtain and go deep into the minds of 8 incredible, creative and impact driven female founders. The conversations are juicy AF 🍑.

The woman behind it: Fi Johnston

“I’ve worked in small business for 23 years, and seen the finances of thousands of businesses. We’re not making enough money for the effort we invest.”

We start out with so much passion and purpose. We’re seeking freedom, creativity and to be a difference maker.

But so many of us have issues with money that lead to overwhelm and inaction. I want to understand why.

I interviewed 8 of my successful female clients to find out what’s going on in their minds and in their bank accounts

10 juicy questions, 8 female founders, 1 goal. Let’s lift the curtain and see what’s in the minds of female founders.

Get a taste for the doco here, we’re excited for you to see it

Featuring women from these businesses:

fox + fleur
Good Day Club
Stitch Strategy
The Salty Sweet
Pinch Studios
Jampacked Agency
Cultivate by Birch
Tot Hot or Not

Meet the Director, Fi Johnston

You probably haven’t met anyone quite like Fi before. Fi is a creative, passionate, kind and talented business and finance strategist. A Chartered Accountant who’s all about impact, Fi is no bean counter or line follower. She’s the Founder of Peach Business, an investor and multiple business owner, a money and business educator and speaker, strategist and coach, and obsessed with small business.

With more than 20 years specialising in small and medium business, Fi is obsessed with the inner thoughts of the small business owner’s mind. She has a special way of communicating about money that makes her clients feel seen and understood.

Fi hasn’t followed in anyone’s career footsteps. Combining her small business obsession and empathy to the advisor some clients call their business saviour. Making a documentary about money wasn’t part of the career plan, but Fi moves in a different way to other accountants and coaches. She loves trying new things.

Fi has so much love for small business and its ability to change the world.

She’s always looking for new ways to serve the small business community and help them make more money and impact. Fi sees so much untapped potential in her small business community and is always looking for ways to grow and amplify it.

Which is why it breaks her heart to see small businesses closing their doors, and founders not paying themselves well because they’re not making enough money.  Fi set out to uncover what’s going on in the minds and wallets of female founders.

She believes that the way we feel about money is the key to making more of it.

Let’s see if she’s right.

Meet the Interviewees

Lifting the Curtain Documentary
Lifting the Curtain Documentary

This project brought together my loves: small business, impact, and collaborating with my clients.

I still can’t believe these founders agreed to this. They answered my questions, even the spicy ones.

The vulnerability and generosity of the answers blew me away, and it’ll blow your mind too.

Lifting the Curtain Documentary

Being in business is exciting, hard, stressful and satisfying. Money is part of all of it. This doco is my exploration of how the way we think about money impacts our finances.

And I want you to be part of it. You can see every episode and even share your responses to my spicy questions. Sign up free below.

Meet the Behind the Scenes Crew

The way female founders feel about money impacts their revenue, profit and impact. Let’s get to the bottom of it.

Lifting the Curtain Documentary

FAQs

  • Everyone included is one of my clients and has already worked with me. I wanted there to be enough trust between us that they’d feel safe to answer the spicy questions honestly. I choose participants from a range of industries, business maturity and size, ages and backgrounds to give a more holistic view of the topic of money.

  • I was honestly blown away by the authenticity and vulnerability of the interviewees and their answers. There were some common answers such as the lie that earning money needs to include hard work. There’s a lot to unpack from the 8 interviews, but the overarching learning is this: when women are supported by other women they can make and manage large amounts of money and create a huge impact on the world.

  • I would love you to see behind the curtain and watch the incredible interviews. There are 10 episodes spanning the 10 juicy questions we asked, and you can watch them all for free by heading to the form below to get free and unfiltered access to the whole thing. Feel free to email hello@peachbm.com.au if you need support or have questions about it. We’re a friendly bunch x

  • I would love nothing more than to hear your thoughts about the documentary, the questions or your own insights. When you sign up. to go behind the curtain (via the form below) you’ll be able to participate with the documentary. Can’t wait to hear what you have to say.

Watch every episode, see the commentary, and get involved. Come behind the curtain with me and the crew. Free.