Business and finance strategy coaching for purpose-led business owners.
Grow a healthy, sustainable, profitable business.
You want to make a profit and create a positive impact. I want to see purpose-led businesses like yours succeed, outrageously. Here’s how we make it happen. Working together, we’ll untangle the complex roots of your business and create the right conditions for your future success. We’ll design a strategy that clearly lays out your goals inside and outside your business, develop a plan to help you achieve them, and build your financial savvy so you can make the right decisions every step of the way.
Working with Peach isn’t just about finance
It’s about smart question-asking, deep-exploring, quick-thinking, data-sifting, perspective-giving, space-holding, permission-granting, idea-creating, mess-untangling, clarity-giving, validation-providing, strategy-making, and plan-designing for every single part of your business.
It’s about helping you grow in the right direction when things get a little wild. It’s about giving you a much-needed pat on the bum when you’ve done a good job 🍑
It’s about all the juicy stuff that’s impossible to achieve when you’re running a business on your own. Ready for the juice?
Who is Peach? Hi, I’m Fiona Johnston
I’m a Chartered Accountant all about purpose and impact.
In my 20+ years I’ve worked out what makes a business profitable and fulfilling for its founder. I’m a business and finance strategist and I love co-creating financial roadmaps and business designs.
Why and how are my favourite questions.
I’ve worked with the founders of many agencies, in food and beverage, tech, construction, architecture, with creatives and makers, in teams of 1 to teams of 150. Teaching and supporting purpose led founders fills my cup, as does live music, my dog and spending time in the outdoors with friends and family.
And I believe that small business can change the world.
Who we work with
I love all small businesses. I also know that you need different things at different stages of your business and size.
I’ve worked with quite a few coaches over my years in business, but I can honestly say that Fiona has had the most profound impact in the shortest amount of time. In one session she identified changes in my business that doubled our revenue AND halved my workload. But to focus only on the results, wouldn’t tell the full story. Without the compassion and genuine interest that Fiona showed in my business, I would never have found the courage or determination to make the changes required. Working with Fiona has been the been the best investment I’ve made in my business.
- Cat Townsend, The Good Alliance
24 years of experience working
with epic small business owners just like you
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