Good Money Club
Grow your bank account and your impact.
Money and business coaching for female small business owners.
The money problems of female business owners.
Gender Revenue Gap
Female businesses do not make as much revenue as male owned businesses. This is because we undercharge and overservice clients.
Lacking Confidence
Women are lacking in financial confidence because we haven’t had the right education. And we’ve been socialised to believe money is bad.
No Strategy
We aren’t strategic with our money because we’re scared of it. We need to take risks to grow, but we’re overwhelmed, confused and stuck.
In Good Money Club you’ll get confident making and managing money, grow your revenue and pay yourself more.
Direct access to Fi every week for 6 months.
Every week you’ll be with Fi in a small Zoom group to ask questions, participate in activities and get tailored coaching. This isn’t one of those groups where you fade into the background while receiving advice you can’t apply to your situation. Fi gets to know your business and goals, while she supports, encourages and pushes you. Its a practical and supportive journey with women as passionate about making a difference as you.
In Good Money Club, you will:
Learn how to ask for, make, and manage more money.
Boost your revenue, profit, and cash flow.
Work fewer hours for more money with better clients.
Price your offerings strategically for market fit and profitability.
Cultivate money confidence and healthy financial habits.
Clarify your business direction and strategy.
Amplify your impact on the world through your business.
Small business can change the world. We need money to do it.
You want to make a difference in the world. So do I.
To do that, you need a financially sustainable business. Good Money Club is where you’ll find all the tools, guidance, and community not just to survive but to succeed.
Running a small business feels is overwhelming—especially when it comes to money. You’re working harder than ever, but the financial rewards aren’t matching up. You’re stressed, your confidence has taken a hit, and you don’t know what to do next.
Mastering your money is the key to unlocking your business’s full potential. The Good Money Club is designed to guide you every step of the way, helping you build a profitable, sustainable business that supports your bigger impact goals.
This is an intimate community. No more than 40 members at a time. We stay small so we can go deep.
What to expect from your investment
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Weekly Zoom Sessions
Engage in practical exercises, ask questions, and get support to start making more money immediately.
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Financial Education
Access the Get Financially Fit program to build financial literacy and upgrade your money mindset.
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Practical Money Tools
Use our tools daily to manage your money, plan your finances, and stay on track. They're even pretty.
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Real Community
Join a group of SMEs and owner-operators who understand your challenges and support your growth.
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Accountability
Set and achieve your financial goals with the help of our weekly and quarterly accountability check-ins.
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Money Challenges
Participate in intensive, live programs that make. money and build assets in your business. They're fun and they work.
Stronger Together
Hilary has it right; we are better together. Female business owners are more courageous when supported by other female founders. We make bigger, bolder decisions when we have women beside us. We do business as a community.
Show Me The Money.
You’ll achieve tangible, game-changing results within six months in Good Money Club:
Increase your prices: Learn to raise your prices strategically and confidently, ensuring your offerings align with market demand and profitability.
Boost your revenue: See your revenue grow by at least 20% yearly, giving you the financial stability you need to scale your impact.
Reduce money stress: Say goodbye to overwhelm and stress. With the right tools and support, you’ll feel in control of your finances.
Attract better clients: Elevate your marketing and client base, working with people who value your work and pay you what you’re worth.
Build financial confidence: Develop the confidence to make smart financial decisions that propel your business forward.
Spend confidently: Establish guidelines that make spending money feel good, safe, and aligned with your goals.
Master money management: Manage your finances so effectively that you’ll always pay your BAS on time.
Create a profit cache: Start building a profit bank account, allowing you to pay yourself a well-deserved bonus.
Grow your business: Expand your bank accounts and business to align with your values and lifestyle.
Find your community: Connect with like-minded business friends, future suppliers, and customers within the Club’s supportive community.
Good Money Club combines practical money education with psychology-based exploration, and conversations. We don’t just talk about making money—we take actions that create results.
Invest in the future you want to create.
For just $600 AUD/month, you’ll have everything you need to take control of your financial future. This isn’t an expense; it’s an investment in yourself and your business that will pay dividends in both financial success and impact. Ready to feel money confident and start hitting your impact goals?
How Good Money Club is different
I’m Fi Johnston, a Chartered Accountant and passionate small business advocate. I created the Good Money Club as a safe haven where women can openly discuss money without shame or judgment. Here, money is a tool for positive change, and making it can be fun and exciting.
I’ve spent over 20 years working with small business owners, and I know that when women feel confident about money, their businesses succeed. In this club, you’ll find not just education but also the support and community to make bold financial decisions confidently.
Is it For You?
Our members are purpose-led women and LGBTQIA+ humans who run small businesses (less than $10m in revenue). Some have teams and some are solo. Our members come from various backgrounds and industries.
Current members include:
Copywriters
Photographers
Designers and web designers
Marketers and strategists
Agency owners
Clothing businesses (plus size bebe)
Healers, health and wellness
Coaches and consultants
Food and beverage legends
Hairdressers and stylists
Our members are always telling us that the community - the connection, the conversations, the friendships and the generosity - is one of the best parts of the club.
Meet some of our members
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Belinda Mawhinney
Leadership Consultant. In business 7 years.
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Renee Wallace
Brand Strategist at Cultivate. In business 20+ years.
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Mia Fileman
Marketing Trainer at Campaign del Mar. In business for 12 years.
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Anucia de Boer
Brand Strategy at The Salty Sweet. In business 3 years.
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Janine Staunton
Web Designer at Lemon Crush. In business 6 years.
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Jaye Heraud
Digital Marketer at Stitch Strategy. In business 7 years.
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Nataleigh Elzein
Video Strategist at Pinch Studios. In business 4 years.
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Kate Forsyth
Interior Designer at Good Day. In business 10 years.
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Ella Rowe
Natural, curly and coily hairdresser. In business 2 years.
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Melissa Williams
Integrative Physio at Zebras Australia. In business 3 years.
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Joyce Watts
Media Company Tot Hot or Not. In business 10 years.
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Alex O'Neill-King
Physiotherapist at AOK Keep Moving. In business 2 years.
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Rachel Anderson
Copywriter at Assembld. In business 5 years.
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Michelle Sokolich
Videographer at Show and Tell NZ. In business 10 years.
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Kushla Ross
Brand Designer at Studio Cahoots. In business 8 years.
Why me?
Money coaches are a dime a dozen.
I’ve dedicated my career to helping small businesses succeed. Unlike many entrepreneurs, I have never worked in big corporations. I’ve spent 24 years in small businesses as an accountant, chief financial officer, mentor, and trainer.
I believe in the power of small business to change the world, and I’m here to help you create the change we all need. My approach is compassionate, clear, and designed to make even the most daunting financial concepts easy to understand and apply.
I’m not embarrassed to say that I make impact-driven people a lot of money. I’m proud.
After recording her biggest year of business, one of my customers called me the ‘Rainmaker’, and it stuck.
What we focus on in our weekly sessions
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Changing how you think and feel about money is how to make more. Building money confidence is our goal.
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The biggest factor of money making is price. Putting quality offers into the world builds your money making skills.
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Money management skills leads to great decisions and money confidence. You can feel in control of your money.
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Making more money means more generosity. We’re here to make money and a positive impact on the world.
Increase your prices, grow your revenue and bank account. Make more money, increase your pay and get money confident.
The Power of the Collective
While we meet as a group, you will receive tailored support during our small group sessions.
Hear from different perspectives, experiences, backgrounds and approaches. One size fits no one.
Access expert coaching for a fraction of the cost of 1-on-1 support
Build powerful networks of fellow female entrepreneurs with aligned values and big visions.
Who am I to teach you about money?
You probably haven’t met anyone like me before.
I’m Fi Johnston, a Chartered Accountant who’s all about impact. Words and numbers are both my jam. I’m a creative, passionate and kind business and finance strategist who makes people feel differently about money. I’m the Founder of Peach Business, an investor and multiple business owner, a money and business educator and speaker, strategist and coach, and I’m obsessed with small business. I’ve invested more than 20 years exactly where I always want to be: in small business.
I am a communicator, teacher and space holder. I make my clients feel safe with money and allow them to trust their financial decisions. The way I teach about money and business feels easy to understand and put into practice. My members tell me that when I talk about money it just hits different.
My methodology for money management and business strategy has been implemented by hundreds of business owners just like you.
No one loves small business more than me. We can change the world.
Inclusions |
Inclusions |
What You Get to help make money:
6 months in a small group environment,
6 months of weekly live group sessions to learn and take action,
Weekly homework, activities and accountability to get it done,
Individual and group coaching from Fi, a Chartered Accountant,
6 months access to Get Financially Fit money program,
on-demand video and audio lessons,
world class workbooks and worksheets,
access via desktop, tablet or smartphone (it’s Kajabi),
6 months access to Business Model Design program,
6 months access to Good Money Club Challenge,
Quarterly Make It Rain Money Making Challenge,
Facebook group to connect with your new business besties,
Accountability and space holding from Fi and the community,
Easy to use templates and shortcuts that save time and money,
Supportive and encouraging environment of femme founders
What our members have achieved in Good Money Club
BONUS: Make It Rain Challenge
What good is a money community if you don’t have the space and push to make more money?
Every member of Good Money Club is invited (and encouraged) to take part in the quarterly Make It Rain challenge. I give you a framework and structure to wrap around yourself to create a new offer (or improve an existing one), market it and promote it. It’s knowledge, action and accountability helping you do what’s needed to make the money rain.
It’s my solution to the procrastination that many of us feel around launching our offers into the world. When we are working towards the same goal - to make money and turn it into impact - it feels easier and much more fun. As a community, we’ll be setting revenue goals, sharing sales pages, giving custom feedback and pushing these offers out into the world together.
One of our members made $15K (of extra income) in 3 weeks the last time we ran this challenge. You could too.
Education and Training Included
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Quarterly Money Challenges
Live Program over 5 days
Every 3 months we run an intensive money challenge to supercharge your money confidence and money making activities.
We focus on the core themes of Good Money Club, culminating in a goal setting session for the next 3 months in your business. Clarity + a plan = action.
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Get Financially Fit
On Demand Education & Tools
Our flagship money education program builds financial literacy and money skills. Tools, templates and easy to apply skills.
10 x on demand modules to support the conversations and actions we take in the weekly live sessions. Build a 3 yr financial roadmap and business plan.
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Business Model Design
On Demand + Live Q & A Session
Your business model is the foundation of profitability and longevity in your business. Most small businesses aren’t doing this well.
3 x on demand modules where you’ll design your own business model and a 12 month action plan for your business. Then 1 x 90 min live Q & A session each quarter.
You don’t need to do business alone. We are so excited to welcome you into Good Money Club and give you the support, confidence and connection you’re craving. Only good eggs.
“Feel confident, in control, and hopeful about your business and your finances. You’ll use Fi’s tools (and hear her voice) every day.”
“You’re allowed to want to make money, and you can be excited to look at your bank account. This club makes it fun and doable.”
Lisa Reiner, of Curvature Clothing
“If you are tired of the stress, anxiety and loathing that comes from managing the finances of your small business. This is the remedy.
I arrived to this program with so much shame and was met with so much acceptance. I never felt judged. Without wanting to sound hyperbolic, this course has truly changed my life. The insights, strategies, tools, thought provocation and results has been the best investment I have made in myself and in my business. I was feeling completely anxiety ridden, laced with a huge amount of embarrassment for the state of my businesses money and finance situation. I now feel a genuine sense of control and optimism which has taken such enormous pressure off. In summary, I feel relief.
30 day Money Back Guarantee
Not sure if Good Money Club is for you? If after 30 days, you've participated in four calls and don’t feel like this is the money and impact making community for you, I’ll give you your money back and cancel your ongoing commitment. No questions asked.
FAQs
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We meet weekly on Mondays 11am and AEST. We also meet once a month for a Masterclass, and most weeks we have a virtual co-working session too.
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We have four themes that we cycle through in the Club. Money Psychology, Money Making, Money Management, and Impact Making. The sessions will include short exercises, lots of talking, Q&A, coaching and more. They will be money conversations like you’ve never had before.
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The doors to the club will be opening in Feb 2025. If you join the waitlist below, you’ll be the first to know when we’re ready to welcome you into the club. We’re keeping the virtual red carpet and champagne on ice for you.
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The Good Money Club is for female and non binary business owners. It is best suited to solo and small business owner (up to a team of 20) who wants to grow their business, revenue and profit. The size of your revenue or business doesn’t matter as much as your intention to grow. You might be afraid or overwhelmed or confused about money now. But you’re open and ready to be supported to change the way you feel about money and build your money confidence.
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You may have seen my documentary Lifting the Curtain, where I interviewed female business owners and asked questions about money and business. I learned so much from those interviews about what women need to make money and it is all here in the club.
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The minimum commitment is 6 months. This much time allows us to work through the knowledge you need, and also for Fi to be by your side while you implement your learnings. Once you’ve spent 6 months in the club you can stay on as an alumni member as long as you like with a reduced monthly fee.
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You sure can. I’ve created the Good Money Club Challenge for you to come and experience what the club will be like. We'll be running it again in Sep 2024. You’ll get the whole amount credited to your Good Money Club fees if you decide to join :)
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The Good Money Club is the new membership model of Peach Business Management. As part of the membership, you get access to the Get Financially Fit modules, as well as an extended support period so you can have Fi right by your side while you implement your learnings.
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All sessions are recorded and made available shortly after the live. You can complete the program without ever attending a live session, but this would be a shame! The live sessions are when you can ask questions, integrate what you’re learning and get to know the other participants. Showing up each session is also a great way to be accountable to yourself and make sure you complete the work. You can float between the two weekly session times if you need to.
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Your fees include 60 mins 1:1 with Fi, and you can purchase discounted 1:1 sessions while you're a member too.
The Club fees include weekly small group sessions, and if you come regularly you will get LOTS of coaching and support from Fi.
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I’ve been working with small business owners for more than 20 years, and you’ll get some of the best tools and templates I’ve created. These include:
Financial Health Check
Cash Flow Manager
Pricing Calculator
Revenue Mapping
Profit & Loss Forecast
Impact Mapping
Financial Monitoring for the next three years
Lots of editable pdf workbooks to help you articulate your money mindset and set your intentions for the future.
There will be new tools and templates developed all the time and you get access to anything created while you’re a member (on to of the above).
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You’ll be using them in your business straight away. This can have a huge impact on your money making over time, and can be very simple to put into practice.
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No matter what your technical ability with numbers and spreadsheets and money, you can get so much value from the club. Making money is about how you think and communicate, not about spreadsheets and bookkeeping. Some members love spreadsheets and others don’t, and I try my best to give everyone lots of value and help them make money. This is not a cours about accounting, it’s a program and an experience about making and managing money.
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Hello, high achiever. The GoodMoney Club has everything you need to get financially literate and comfortable with money. It has the tools and support to help you make more revenue and profit. The group sizes are small so you’ll get lots of attention from Fi. You can upgrade to have 1:1 sessions with Fi, or upgrade to the Signature Program when you’re ready fr the next level.
You don’t need to do business alone.
Get confident, in control, and excited about your business and finances.
Doors are open right now.
Let’s make more money together.