Business and money coaching for small and medium business owners ready for more.
Grow your revenue, profitability and impact with my advice.
I help purpose led business owners to grow profitably.
Financial Strategy
Getting your pricing, spending and money working for you will change your life and business.
Money Coaching
We don’t stay on the surface, we dive into your money thoughts + behaviours so you can change them.
Business Strategy
Everything in business is easier when you have the right business model, a vision and a plan to get there.
We grow your revenue and profitability with coaching and advice focusing on:
Pricing and Business Strategy
Product Market Fit
Differentiation
Clever Money Management
Strategic Mindset and Money Psychology
Simplifying financial decisions and reporting
Organic growth over scaling too fast
Reducing overwhelm and focusing on the right things to grow your business
If you’re a small or medium business owner ready to grow your business sustainably, I want to work with you to make that happen.
My work creates more revenue, profit and impact, when I’m working with:
Independent small and medium businesses
Founders led by impact and profitability
Creative, curious and community focused business owners
Established product and service providers
Teams from 1 - 100
Revenue from $50K to $10M
Businesses that solve real problems
Customer centric business models
Thousands of small business owners have taught me how to give great business advice over the last 25 yrs.
My business skills and experience that will help grow your business profitably:
Small business specialist - 25 years and counting
Chartered Accountant
Empathy led space holder
Kind and effective communicator
Deep experience with product and service businesses up to $20M
Creative and strategic
Numbers and words person
Cheerleader and coach, not a yes woman
What matters most to me helping you build a business that works for you. One that is profitable, sustainable and creates the impact you want to have in the world.
How we can grow your revenue and profit
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Good Money Club
Grow your bank account and your impact.
6 Month Group Coaching for established female business owners. Get the skills and behaviours to increase your revenue and take home pay without working harder. Ongoing support, training and coaching.
For businesses from $50K to $2M revenue.
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VIP Day
Get clear about where your business is going
Create your 3 year business and financial plan in just one day. For established small business owners with plans to grow their revenue, team and profit.
Stop going round in circles about the direction of your business and your money. Get clear about what your future business looks like and exactly how to make it happen. Very limited spaces available.
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Signature 1:1 Program
Build your strategy and implement it with me
This program is about transforming your business, not business as usual. We’ll co-create a business strategy and financial roadmap to integrate the business you want to lead into the life you want to live. You’ll tweak every aspect of your business into the one that fits you.
4 months, 8 × 90 min coaching sessions
We’ll co-create your business plan, financial roadmap, business strategy and I’ll help you implement changes that make you more money in less time, quickly.
Subscribe to The Peach Weekly
Money and business strategy and insights for small business owners.
Insights and strategies that help you grow your revenue and profit. Not just more information you can’t use or apply to your small business.
The purpose led business owners we work with
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Solo Business Owners
Lots of our clients are sole traders and solo businesses. There are so many ways to make a good living and build a great business as a company of one. We love it.
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Small Business Owners
If you have or are building a small team, we’d love to work with you. There’s so much that we can do together to make your income, team and profit grow.
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Medium Businesses
You’re an established business owner with a medium team. Money gets more complicated the bigger you grow, and we can make it simple and profitable.
Fiona Johnston Chartered Accountant and Money Coach.
You probably haven’t met anyone like me before.
I’m Fi Johnston, a Chartered Accountant who’s all about impact. Words and numbers are both my jam. I’m a creative and kind finance business coach who makes people feel differently about money.
I’m the Founder of Peach Business, an investor and multiple business owner, a money and business educator and speaker, strategist and coach, and I’m obsessed with small business. I’ve invested 25 years exactly where I always want to be: in small business.
I am a communicator, teacher and space holder. I make my clients feel safe with money and teach them to trust their financial decisions. The way I teach about money and business feels easy to understand and implement. My members tell me that when I talk about money it just hits different.
My money and business methodology strategy has been implemented by thousands of business owners just like you. You can make your money and business easier too.
We can change the world, starting with growing your bank account.
Hosted by Chartered Accountant and small business advocate Fiona Johnston (me!), Money Secrets unpacks the financial truths most small business owners were never taught, but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between, this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.
Learn from me on The Money Secrets Podcast
