Start making more money by nailing how to price your products and services

The FREE e-book you need to set your prices for profitability

Do you find pricing your products and services hard?

So many business owners find it difficult to work out how to set their prices. Nothing brings up more of our stuff than setting our prices. It’s hard.

In this e-book, we are going to cover the thinking, strategy and logic behind setting the price for your products and services. It’s a resource for small and medium business owners looking for more information and a new perspective about how to set their prices.

Boost your profitability, cash flow and take home pay.

Your price has a bigger impact on your profitability, cash flow and take home pay than any other number in money.

I want you to walk away with a deeper understanding of how to set your prices. It’s part logic, part psychology and part strategy. I’ve tried to make it easy to read and action.

In this free value-packed e-book, you'll learn how to:

  • Overcome undercharging

  • Increase your income using two easy levers

  • Stop turning away the best clients before you've even met them

  • Raise the value perception of your product/service with your price

  • Get more people to say YES to higher prices

  • Present or bundle your offers to give your clients the feeling of choice and personal responsibility

and so much more.

Who am I to teach you about pricing your offers?

Hi 👋🏻 I’m Fi Johnston. You probably haven’t met anyone quite like me before.

I’m a Chartered Accountant, but I’m no bean counter: I’m all about impact.

I work with purpose led business owners to make sure they make a big impact and a healthy profit. I help them to make better business decisions by creating business plans, financial forecasts and working on business strategy.

I love guiding businesses of all sizes that are a force for good. My mission in life is to help you take control of the financial side of your business so get busy creating the impact on the world around that you dream of having.

Small business is really important to me. I've seen first hand the change purpose-driven businesses can create, but to do you need to really know and understand your numbers.

Your price is the financial decision you make every day. Make it count.