Business Model Design

A mini program for business owners who want

to redesign their business to maximise their profit, impact, and value.

Have you been wanting to work on your business strategy but weren’t sure how to start? Designing your business model is the first step in getting strategic about your business.

Your business model is the secret to making more money & impact.

It determines how you:

  • Make money and deliver your products and services

  • Get the best return on effort in your business

  • Get the right people in and next to your business

  • Improve the lives and businesses of your customers

  • Create valuable products and services for people and businesses who really want them

If you don’t have complete clarity on all of the above, this mini program is for you.

Every successful business in the world, big or small, has the right business model. This is something that small business owners aren’t doing well.

How much time have you put into designing your business model?

If you feel like you're winging it in your business, I can help.

  • Does it feel like you’re working too hard for not enough pay?

  • Are you doing all the marketing but it isn’t working?

  • Is your bank account always empty even when you’re fully booked?

  • Are you often exhausted and overwhelmed in your business?

  • Have you got a sense that your business isn’t set up the right way?

  • Do the wrong clients somehow keep landing in your inbox?

If were nodding away to any of these, your business model is not the right fit for you.

What can having the right fit business model do for you?

The right fit business model will help you:

  • Get clear and connected to your ideal client, so you can

  • Target your marketing and messaging, which allows you to

  • Charge premium prices for your products and services, and

  • Match the costs and resources to the value your clients pay for, so that

  • Your business is profitable, impactful and sustainable. 

If you want to build a premium business, start with the right business model.

“You need different amounts of marketing for different business models. This is why it’s so important to validate your business model.”

— Mia Fileman, Campaign Del Mar (Marketing Strategist & Campaign expert).

Increase your prices and optimise your marketing with the right business model.

Small Business is not doing this well, which is a big opportunity…

Business Model Design is the key to being profitable, sustainable and able to create impact. Small business owners are not doing this well, and this is a big opportunity for a savvy founder like you (go you good thang).

The best businesses in the world are so good at business model design.

These businesses know exactly how to leverage their value and use it to create and maintain phenomenal businesses. That is all available to you, too. Designing a business model that fits you and amplifies your value will become your competitive advantage in a sea of small businesses. I want you to be financially and emotionally successful. This program can do that and more.

The right business model will deliver value to your customers, and help you make money and impact by leveraging your unique value.

Who am I to teach you about business models, anyway?

I’m Fi Johnston, Business and Finance Strategist and Chartered Accountant. Over the last 23 years I’ve worked with thousands of purpose led business owners to help them make more money and impact. My work plays in the space between purpose and profit, and my clients call me everything from business therapist, to rainmaker, to the-best-business-mentor-they’ve-ever-had. You’ve never met an accountant like me before, and I’ve never met anyone who works the way I do.

I’m a numbers person and a words person. My clients love how I translate numbers and finance and business into words and strategies they can action right away. I’m a communicator, space-holder, idea generator, small business cheerleader and brain mud wrangler. I have helped countless business owners redesign their business models and redesign their business, and it’s how I’ve made the biggest impact.

“Fi will make sure you have a successful business, not just an expensive hobby.”

Fiona Jeffries, Diva Works (and legendary founder)

Make your Business Model your competitive advantage. Just like Spotify, Airbnb, Go-To Skincare and Who Gives a Crap did.

“I've achieved big financial goals since doing the program, because I understood my business model.” 

I always felt like I had all the pieces, but I couldn't work out how they fit together.  Doing the business model program helped me identify what business model I wanted and how to use it to be more profitable. I finally understood what I needed to do to reach the goals I had for my business. .”

I feel so much more calm and confident about my business. Fi made things easy to understand, and meeting other business owners was very insightful.

Remi Audette, Sunday Best Digital (and SEO legend)

Business Model Design

The Mini Program

Your business model is the biggest factor of whether you’ll be profitable and impactful. Take control of your business and design the business model to supercharge your profit. Be like the best businesses in the world and come get this program.

How it’s delivered

  • 3 x on demand modules available immediately

  • 1 x live Q&A sessions (they run every 3 months)

    Next (Optional) sessions:

  • Tues 27 Aug 10:30am - 12:00 pm AEST, or

  • Tues 26 Nov 2024 10:30am - 12:00pm AEST.

What you’ll walk away with

  • A validated Business Model that will work,

  • Clarity about where to spend your energy,

  • Increased Prices and better Ideal Clients

  • Products and services that your customers want,

  • Optimised marketing message and activity,

  • Product market fit for your products and services,

  • A more profitable and sustainable business.

Small businesses close their doors every day. Be one that stays open. It’s all in your business model, and this program makes it simple.

What my clients say about the program

  • Your support and validation of our business and business model has given us so much more confidence.

    The work you did with me on our business model helped me so much recently when I was writing a grant application, and also for explaining to the designer what direction we wanted to go with our new branding. I'm so grateful we did that work. It's been such a foundation! Emma Morris, The Makers and Shakers.

  • I feel much clearer about where my gaps are and what I need to focus on, and my next 12 months are now planned out.

    I’m a visual person so I loved how the work we did was so easily translated into an actionable plan. The live Q&A brought everything together and being able to ask you questions directly, while learning from other participants was a huge benefit. Veronica Ferraro, More Than Your Brand.

  • I know what to focus my energy on, verses what not to, and a stronger sense of our direction.

    We're a small law firm, and were somewhat clear of our direction. Doing the Business Model Design program helped us to get a stronger sense of our overall direction. I also loved Fi’s directness and sharing of her own experiences. Paige Comensoli, Director and Principal Lawyer, at In House Nous

FAQs

    • 3 on demand modules to start working through immediately.

    • Tools and templates that shortcut your business model and implementation plan

    • Optional: Attend 1 live 90 min Q&A session. We run one every 3 months.

    • Next sessions are Tuesday 27 Aug 2024 at 10:30am AEST, and Tuesday 26 Nov 2024 at 10:30am AEST. Both are 90 mins long.

  • This mini program is designed for purpose led business owners who want to improve their business. You likely have a solid foundation to build from including products or services that are already selling, and marketing channels and activities that are set up and working for you. Founders of businesses of all sizes, industries and maturity are all welcome and will get value from the content and tools.

  • Yes. The right business model will make it much easier to make money and keep it too.

  • It’s ok if you’ve never worked on your business model before. Most businesses haven’t, or at least they haven’t intentionally worked on it. Your business model is how your business fits together to create and deliver value to your customers. It’s what helps you to consider your ideal client, the products and services that they want from you, how to deliver that and what the money side of your business will look like. It’s so good.

Hope to see you in the program, small business owner.

You can enrol in the program right now and work through the modules in your own time.

Your fee includes optional attendance at 1 x 90 min live group session, which run every 3 months.

Our next live sessions: Tuesday 27th Aug 2024 10:30am AEST, or Tuesday 26 Nov 2024 10:30am AEST.