Feel good about your money and business.
Upgrade your money management, business strategy and money psychology. Make more money and impact.
You’re my favourite kind of person: a small business owner who cares about their community, their mission, their business and their bottom line.
I want to show you a new way to think about money and business. I want you to make great business decisions that create more profit and impact. Hundreds of small business owners can vouch for me and the way I teach and mentor. They say that I explain things in a way that just makes sense. They say they feel empowered and confident after learning with me, and that their businesses are making more profit and impact than ever before. It’s how we roll around here.
I believe that small business can change the world. And to do that we need to be making good money.
Get started with Bite Sized Education.
Business Strategy Foundations
A mini program for small business owners who want to maximise their profit, impact, and value.
Business Finance Foundations
A mini program for small business owners who want to understand their finances and get more confident with money.
Grow your business, money, team and impact with me.
You need different things for your money and business at different sizes and phases:
As a solo business owner you’ll want to increase your financial literacy, build a system to manage your money, tweak your prices and services and increase your pay.
Once you’re building a team you’ll need to change the way you think about and behave with your business and money. You’ll need to upgrade your money management, overhaul your business model, update your prices and products or services and move from doer to manager.
Once you’ve grown past $1M/year you need to overhaul your money and business psychology. You need to manage your fast changing cash flow, redefine your business model and move from manager to leader. You’re making bigger decisions and investments and you want to be sure of the return on your investment and effort.
I love working with small and medium business owners at all stages of their business adventure. Your business growing pains will be less painful if you let me guide your business and money decisions as you grow. Let me make it easier for you to grow profitably.
Business and Finance Strategy Growth Programs
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Good Money
The group program for small and solo business owners who want to increase their pay, ethically.
Perfect for:
Solo and Small business owners earning up to from $100K - $250K/year.
The Promise:
Increase your financial literacy
Explore your Money Mindset
Learn Money Management
Increase your prices and value
Increase your take home pay
Map your future business
Inclusions:
6 Month Container
Good Money Business Finance Education
Tools to map and manage your money
Weekly group sessions to ask questions, find business besties and get support
Pitch your business every 3 months
Transformation:
You’ll be making more money, managing it like a boss, mapping and monitoring your financial present and future, and be focused on amplifying your impact.
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Good Strategy
The 1:1 & group program for growing small businesses looking to increase their profit.
Perfect For:
Growing small businesses with a team earning between $250K and $1M/year.
The Promise:
Grow your revenue and revenue streams
Grow your net profit after your wages
Upgrade your money psychology
Up-level your Money Management
Grow your team or contractor support
Redefine your Business Model
Inclusions:
6 Month Container
Good Money Education, and
Growth Focused Financial Education
Business Strategy Accelerator Program
Tools to map and grow your business
Fortnightly small group sessions
Personalised 3 year Financial Roadmap
Personalised 3 year Business Plan
Monthly 1:1 sessions for tailored advice
Transformation:
Your business will be successfully growing or scaling with your new approach to business and finance strategy. You’ll be thinking and behaving like a million dollar business owner, and growing your money, profit and impact.
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Good Business Mastermind
The small group mastermind for growing and scaling businesses.
Perfect For:
Established $1M and above businesses that are scaling or growing.
The Promise:
Grow to multiple 6 figures
Make bigger decisions with confidence
Grow your team and leadership
Perfect your Money Management
Upgrading your Money Psychology
Work on your 1%ers
Inclusions:
12 Month Container
All the education included in Good Money and Good Strategy
Weekly Peer Mastermind
Fi as your Virtual CFO
Monthly 1:1 session with Fi, and
Annual Financial Roadmap
Quarterly Business Strategy Session
Monthly Financial Reporting Pack
Transformation:
Your business is scaling sustainably. You’re nailing your cash flow and money management, even with that growth. Your team is growing and you’re moving from manager to leader. Alongside peers with the same goals, scale, and challenges as you.
Who am I to teach you about money & business?
I’m Fi Johnston, Business and Finance Strategist and Chartered Accountant.
Over the last 23 years I’ve worked with thousands of purpose led business owners to help them make more money and impact.
My work plays in the space between purpose and profit, and my clients call me everything from business therapist, to rainmaker, to the-best-business-mentor-they’ve-ever-had. You’ve never met an accountant like me before, and I’ve never met anyone who works the way I do.
I’m a numbers person and a words person. My clients love how I translate numbers and finance and business into words and strategies they can action right away. I’m a communicator, space-holder, idea generator, small business cheerleader and brain mud wrangler. I have helped hundreds of business owners to make more money, redesign their business model, grow their teams, and amplify their impact.
You see, I believe that small business can change the world. And I’m on a mission to get more money into the hands of good people. Like you.
Don’t take my word for it though, meet my clients…
“We love Fiona and all the support she gives us in our biz. She is kind and funny and her advice is so low key in it's delivery that you never feel like an idiot for asking or having what seems like small issues. She is a financial wizard but also she has an eye for biz that is so far beyond basic finances that we just love her even more.”
— Kate Forsyth, Good Day Club
Fi, you’re amazing! I really enjoyed our sessions and am glad I decided to do them. I feel more confident with the numbers and the forecasting which is crucial to our business's growth. I always felt a little taller at the end of our sessions hearing you talk about our business and that gave me a lot of confidence. Thank you Fi.
— Nathan Delaney, Progressive Bathroom Renovations
Straight off the bat Fi identified a number of pain points within my business and helped me work through them. I increased my revenue and decreased my output within just a few months of working with her and gained lots more confidence in myself and my business. Fi is incredibly supportive and makes an effort to get to know you as a person. The best business investment I've made to date!
— Stefanie Reilly, Fox and Fleur
I’ve worked with quite a few coaches over my years in business, but Fi has had the most profound impact in the shortest amount of time. In one session she identified changes in my business that doubled our revenue AND halved my workload. But to focus only on the results, wouldn’t tell the full story. Without the compassion and genuine interest that Fiona showed in my business, I would never have found the courage or determination to make the changes required. Working with Fiona has been the been the best investment I’ve made in my business.
— Cat Townsend, The Good Alliance