Ep 6. How much income did you expect in the first 3 years?

Directors Notes:

When we have expectations that aren’t met, we can feel like failures. Some of us go into business with expectations of high income and high freedom, and often that doesn’t happen. Some of us have no expectations at all, and we’re not disappointed, just…meh.

The takeaway: All the interviewees had different ideas about how much income they’d make and in some cases they out earned even their biggest revenue goals. This can feel amazing.

The antidote? It’s easier to aim for something that we want to achieve, know how to achieve, and believe we can achieve. Breaking our goals down makes them much more likely.

Fi Johnston x

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Ep5. Have you felt judged, ashamed or silly about money?

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Ep 7. How much did you earn and pay yourself last year?