Feel good about your money and business.
Upgrade your money management, business strategy and money psychology. Make more money and impact.
You’re my favourite kind of person: a small business owner who cares about their community, their mission, their business and their bottom line.
I want to show you a new way to think about money and business. I want you to make great business decisions that create more profit and impact. Hundreds of small business owners can vouch for me and the way I teach and mentor. They say that I explain things in a way that just makes sense. They say they feel empowered and confident after learning with me, and that their businesses are making more profit and impact than ever before. It’s how we roll around here.
I believe that small business can change the world. And to do that we need to be making good money.
Get started with Bite Sized Education.
Good Money Club Challenge
A 5-day on-demand challenge to improve your relationship with money, build your bank account and increase your financial literacy. 5 valued-packed modules where you’ll build money confidence, money management skills, pricing strategy, and have the support and clarity to make more money and impact in your business.
$495 AUD
Business Model Design
A mini group program for business owners who want to redesign their business to maximise their profit, impact, and value.
Redesign your business model with 3 on demand modules and 1 x 90 min live and interactive group session.
$495 AUD
Grow your business, money, team and impact with me.
Good Money Club
A 6-month flagship group program for female business owners who want to make more money and impact. Break free from financial struggle and unlock your earning potential.
When you join the Club, you’ll have access to world class money training and tools that make you money and save you time as they build your financial literacy.
Over 6 months in Good Money Club you’ll be supported to:
Increase your prices in a clever and strategic way,
Increase your revenue by 20%+ year on year,
Decrease the stress and overwhelm you feel about money,
Improve the quality of your clients and your marketing,
Improve your money and business confidence,
Develop guidelines that make spending money feel good and safe,
Manage your money so well that you pay your BAS on time,
Build a profit bank account that you can use to pay yourself a bonus,
Grow your bank accounts and your business, in a way that suits you,
And find business friends, suppliers and customers in the Club.
Good Money Club is woo + do. It’s practical money education and training paired with psychology based exploration, conversations and tools.
We go deep, and we take action that makes us more money and creates impact.
6 monthly payments of $600 AUD
Who am I to teach you about money & business?
I’m Fi Johnston, Business and Finance Strategist and Chartered Accountant.
Over the last 23 years I’ve worked with thousands of purpose led business owners to help them make more money and impact.
My work plays in the space between purpose and profit, and my clients call me everything from business therapist, to rainmaker, to the-best-business-mentor-they’ve-ever-had. You’ve never met an accountant like me before, and I’ve never met anyone who works the way I do.
I’m a numbers person and a words person. My clients love how I translate numbers and finance and business into words and strategies they can action right away. I’m a communicator, space-holder, idea generator, small business cheerleader and brain mud wrangler. I have helped hundreds of business owners to make more money, redesign their business model, grow their teams, and amplify their impact.
You see, I believe that small business can change the world. And I’m on a mission to get more money into the hands of good people. Like you.
Don’t take my word for it though, meet my clients…
“We love Fiona and all the support she gives us in our biz. She is kind and funny and her advice is so low key in it's delivery that you never feel like an idiot for asking or having what seems like small issues. She is a financial wizard but also she has an eye for biz that is so far beyond basic finances that we just love her even more.”
— Kate Forsyth, Good Day Club
Fi, you’re amazing! I really enjoyed our sessions and am glad I decided to do them. I feel more confident with the numbers and the forecasting which is crucial to our business's growth. I always felt a little taller at the end of our sessions hearing you talk about our business and that gave me a lot of confidence. Thank you Fi.
— Nathan Delaney, Progressive Bathroom Renovations
Straight off the bat Fi identified a number of pain points within my business and helped me work through them. I increased my revenue and decreased my output within just a few months of working with her and gained lots more confidence in myself and my business. Fi is incredibly supportive and makes an effort to get to know you as a person. The best business investment I've made to date!
— Stefanie Reilly, Fox and Fleur
I’ve worked with quite a few coaches over my years in business, but Fi has had the most profound impact in the shortest amount of time. In one session she identified changes in my business that doubled our revenue AND halved my workload. But to focus only on the results, wouldn’t tell the full story. Without the compassion and genuine interest that Fiona showed in my business, I would never have found the courage or determination to make the changes required. Working with Fiona has been the been the best investment I’ve made in my business.
— Cat Townsend, The Good Alliance
